How & Why To Make 3 Way Calls

How & Why To Make 3 Way Calls For Your MLM Business

3 way calls3 way calling is a great way to build your network marketing business.  As simple and effective as this tool can be, it can be used in ways that doesn’t create the type of success that it should.  Here is a complete guide to making effective 3 way calls.



Why 3 way calls?

3 way calls can many ways to build your business.  Many times as we get started in Network Marketing, our friends and family members are skeptical and unwilling to listen to you with an open mind.  3 way calls help create the following two things:

  1. Credibility – shows your potential business partner that you have access to an expert & that you are not alone.
  2. Duplication – shows your potential business partners that we have a simple process that can be duplicated.

Types of 3 way calls

There are 2 types of 3 way calls:

  1. Before the presentation – Call to help get a prospect to see the opportunity presentation.
  2. After the presentation – Closing call to sign prospect up or identify objections.

How to set up a 3 way calls

Before you initiate a three way call with a prospect, make sure that you have coordinated some available times with your upline or the person that will be doing the three way call with you.  This is very critical.  A mistake that I often see made is calling your upline out of the blue with a prospect already on the line.  The odds of that being an effective call are reduced significantly.

The best way to have 3 way calls is to coordinate it with your upline.  Have a conversation or send a text with some basic information about the prospect.  In a properly arranged 3-way call, your upline should have the following information before the call:

  1. Type of 3 way call – what is the goal of the 3-way call?  Is it to close the prospect out after watching the presentation or attending an overview, or is it to help move them to the step of seeing the presentation.
  2. Information about the prospect – occupation, are they married, do they have kids, hot buttons, etc.  This will help your upline drive a conversation towards taking action.
  3. If the purpose of the call is to get the prospect to the next presentation, when and where is that presentation in that market.

Edification During the 3 way calls

Edification is a critical step to successful 3 way calls.  Edification is where you build up credibility in the eyes of your prospect for the person that is doing the three way call for you.  The intent here is to give your prospect more of an incentive to actually listen to the expert.  We like to hit on the 4 personality profiles when we edify.  I will say something like this “John, I’ve arranged for one of the top leaders in the company to be available tonight for a few minutes to help address any questions you might have, and to see if this is a good fit for you. He enjoys helping people succeed, he has a lot of fun building this business, and he has 100% of the information.  I’d like to introduce to you Quadruple Presidential Gold Ambassador (or whatever the title may be) John Doe.

Your upline will then take it from there.  Allow them to do the talking.  So there you have it.  Hopefully this guide will help you with your recruiting results.  If you are unsure of how to make a 3 way call with your phone, click the link for some e-wicki instructions.  Please share or comment if you enjoy this blog.


Allan Thompson making the shift

Allan Thompson's Making The Shift Blog
Email: Allan@makingtheshift.biz
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